Our Investment Management Team

At Prudent Man, our dedicated investment management team is focused on providing you with the best possible service and sound investment advice.

Chris Reading

Owner and President

Chris attended Cornell University, receiving a Bachelor of Science degree in 1990. His varied talents have led him to be offered a minor league baseball contract, manage corporate incentive programs around the world, create a new division for one of Fortune’s 500 fastest growing companies and produce and record two independent albums with his twin brother, Eric.

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Ron Proctor


Ron founded Prudent Man Investment Management, Inc. in 1988. He attended Brunswick College, University of Colorado at Denver and Metropolitan State College of Denver. Before founding the firm, Ron was an Associate Vice President of Prudential Bache Securities, Inc., specializing in Investment Management Consulting for pension and profit sharing plans. Prior to his affiliation with Prudential Bache Securities, Inc., he was a financial planner with another New York Stock Exchange member firm, having entered into the securities business as a stockbroker. He began his career in the financial community in 1975 as a mortgage banker.

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Keith Diamond

Executive Vice President and Senior Investment Advisor

Keith received a Bachelor of Science in Electrical Engineering from the University of Pittsburgh. Prior to graduation, he joined a local engineering firm and provided electrical design support for various projects, before moving into sales for the firm.

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Carol Johnson

Investment Advisor and Certified Financial Planner

Carol joined Prudent Man Investment Management, Inc. in January of 2020. She is a CERTIFIED FINANCIAL PLANNER ™ and received a Bachelor of Science degree in Business from Ferris State University, in Michigan. For the past 15 years she has been managing complex portfolios and providing comprehensive financial planning solutions. Carol began her career at Charles Schwab as a high net worth equity trader. Most recently, she engaged clients in comprehensive financial planning and wealth management at a Registered Investment Advisory firm in Denver.

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